The Workroom
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The Workroom *
Welcome to The Workroom—a curated collection of marketing projects showcasing my expertise across roles in email marketing, brand strategy, and B2B engagement.
From optimizing processes at Jopwell to developing cross-channel campaigns at Recruitology and crafting compelling brand experiences for Empowher, each project reflects my commitment to data-driven strategy and meaningful audience connections. Explore the creative and strategic processes behind these campaigns and see how I’ve helped brands drive impact and engagement.
Jopwell
At Jopwell, a career advancement and recruiting platform, I owned multi channel marketing across lifecycle email, content, events, social, lead generation, and enablement while maintaining consistent brand expression.
Work samples include partner marketing, social campaigns, content, events, and lifecycle email.
Recruitology
At Recruitology, an HR tech company, I owned B2B email marketing for 92 recruitment partners, leading segmentation, automation, and performance reporting to drive candidate conversion and partner results.
Work samples include lifecycle email and content.
Empowher Health
As Volunteer Marketing Director for Empowher Health, I led brand development and marketing strategy, building the systems that supported consistent content, engagement, and growth.
Work samples include brand management, social campaigns, email, podcast promotion, and field activations.
Mercy-usa
At Mercy-USA, a humanitarian nonprofit, I led integrated fundraising and donor communications across email, social, web, SMS, and events to drive donations, volunteer engagement, and long-term supporter relationships.
Work samples include email, social and direct mail.