Brand Management
As Marketing Director for EmpowHer, I built the brand foundation and created a cohesive presence across channels. I designed the branding guide, setting standards for visuals and messaging to ensure consistency in everything we published. Below is an example of the branding guide.
Social Media Marketing
Through organic growth strategies, Empowher’s social presence grew to 32K engaged followers. I built and managed the content engine end to end, including designing the editorial calendar, integrating SocialPilot to streamline scheduling, and leading a small team to execute consistently. I created reporting systems to track engagement, spot trends, and refine performance over time, while overseeing creative direction to keep every post aligned with EmpowHer’s mission and brand.
Examples below include posts I designed and a grid that showcases brand consistency.
Email Marketing
I developed and executed targeted email campaigns to drive engagement, donations, and event participation, handling everything from copywriting to design. My work included post field marketing follow ups, donation campaigns, and a monthly newsletter featuring the podcast, upcoming workshops, and community highlights. I used segmentation and performance tracking to improve relevance and optimize for opens, clicks, and conversions.
Podcast Marketing
I played a key role in launching and growing the Empowher podcast. Driving 18,134 downloads over 18 months through strategic marketing and audience engagement. I designed the podcast cover art, managed the content calendar, and developed promotion strategies across digital channels. Using podcast analytics, I tracked performance and optimized content to maximize reach and engagement.
Field Marketing
I led field marketing initiatives that strengthened EmpowHer’s presence at events through engaging activations designed to spark interaction and grow the community. I owned both the audience acquisition approach and the on-site experience, and I created the branded field materials, including tablecloths, banners, and signage, to ensure a cohesive, professional presence. Below is an example of a standing banner.