Partner Marketing
At Jopwell, I led partner marketing as part of lead generation campaigns that connected enterprise partners with Jopwell’s diverse community. I created branded content, social campaigns, and dedicated partner pages, ensuring seamless brand integration while maintaining Jopwell’s authentic voice. I collaborated with partners like H&M and Progressive to develop audience driven content that supported awareness, engagement, and strong partnership outcomes.
Examples include co-branded blogs, social posts, and landing pages.
Content marketing
At Jopwell, we leveraged a weekly blog as a nurture and lead generation channel. I managed the content calendar, edited contributor work, and served as a copywriter, writing articles under both my name and a pseudonym on career growth, workplace culture, and industry insights. Below are three examples of articles I wrote.
Event marketing
As Senior Marketing Manager at Jopwell, I played a key role in event marketing, crafting strategic campaigns to drive attendance, engagement, and post-event follow-ups for both virtual and in-person experiences. I developed targeted email campaigns, social media promotions, and blog content to amplify Jopwell-hosted and partner-sponsored events. My efforts helped increase candidate engagement by 15% and strengthened brand visibility among key audiences.
email marketing
I led email marketing end to end, from copy and design to segmentation, journey building, and testing. I managed both transactional and nurture programs to drive engagement, retention, and conversion, and I redesigned and rebranded our newsletter as The Well Prepared to improve engagement. Through customer journeys in HubSpot and ongoing A/B testing, I strengthened connections with Jopwell’s diverse community. Below are examples of the monthly newsletter and transactional emails.
