Email Marketing
At Recruitology, I led email marketing for 92 clients, designing templates, writing the copy, and building segmented journeys across transactional and nurture programs. I also supported an ESP migration and implemented A/B testing to optimize performance, improving open rates by 20% and increasing overall engagement by 10%. My work ensured email communications were data driven, aligned with client goals, and scalable across a large partner base.
Content marketing
At Recruitology, I developed thought leadership content, including whitepapers, infographics, and reports, on behalf of 92 partners. These assets positioned our partners as industry leaders while driving lead generation and engagement. I collaborated closely with subject matter experts to distill complex topics into compelling, visually engaging content that resonated with B2B audiences.